I am lucky to have a Nikon D3S camera at my disposable. I would love to upgrade it to the latest professional Nikon the D4 but can I justify the costs? In simple terms no.
The D3S is an amazing piece of equipment, my only issue is it is rather heavy. Add a good telephoto lens to it and you don’t need a trip to the gym for an upper body work out. It’s a big camera and robustly built. The tough chassis should survive most knocks and conditions and the Army Professionals abuse this kit in the most extreme locations including Afghanistan.
The AF system is fast! The image quality is excellent especially in regards to the noise reduction which eliminates noise without sacrificing detail and sharpness. The D3 produces virtually noise-free images at low ISOs. and even over ISO 800+ the effects are insignificant and acceptable over many other cameras.
Overall, the D3S is an extremely well-specified camera with fantastic performance across the board. The AF system, the speed, and the superb image quality that can be achieved, even at high ISOs. In short, the D3 is pretty dam good.
I have used this camera in some difficult shots, including several Rock concerts and from the back of a Chinook helicopter while flying over London. If your serious about your photography don’t muck around the lesser Nikon camera such as the D3 or even the D80 to name but two. If your a Canon user as I was and have an abundance of Canon lenses, make the leap and get hold of a Nikon D3 you won’t look back.
I cannot speak about the D4 yet. I am considering hiring one but that could be fatal and force me to upgrade. The bottom line is this camera does everything and everything extremely well, if you know how to use it. Experiment with it on a shot at a crucial time could be a costly mistake. You may be able to pick one of these up for reasonable money now on eBay. It still won’t be cheap but it will be worth every penny.
I am currently using the D3S for a series of photo shoots at the Concerts in the Park, Kneller Hall. A selection of the photographs for the last concert can be found on thisFacebook page.
In today’s society we have 3 new elements; co-creation of online content through online conversation and dialogue, searching for authenticity and the consumers now have power in their speech and actions.
The world has been changing rapidly since the late 1940s but the growth of the internet has speeded up this process dramatically.
Everyone can have a voice now with the internet. There are Blogs and webpages encouraging you to reply and respond and social networking where we spend all day telling our friends but what we are going to buy, have purchased and what or who we are seeing.
Facebook would like us to share everything and the temptation is to do that, we all want a part of this revolution.
So we have several problems as social media managers and marketeers. We want to engage our customers and clients to engage and give us live feedback but risk negative feedback for all to see! The trick is to convert that negative feedback in to a positive spin should it occur.
If your article, webpage, comments are taken and initially destroyed and all comers comment again in a negative way, at least your stats will be booming and then comes the trick, attack and respond while the attention is upon you. Don’t go all defensive but develop your strategy and look to convert the negativity to leads and positive actions.
Then of course we have to deal with senior managers who are not really sure about all this Web 2.0 stuff. The call comes, explain what is the ROI in social media, how do you mean engage in conversation online with our potential customers?
Demonstrating the powers of social media to the company top brass with there is negativity from the client base is going to be difficult, but turn it around and they will be impressed.
All very easy to state and in reality it could all take time, but worth it.